Sur La Table x Jet + Ali Tila Brand Storytelling Videos

Sur la Table

I worked with Sur La Table’s creative team to craft a brand storytelling piece featuring celebrity chef Jet Tila and his wife Ali. Using existing footage, I handled storyboarding, editing, motion design, audio, and color correction to shape a narrative that highlighted their personal connection to Sur La Table—how they met, their shared love of cooking—while naturally weaving in products and brand moments. The result is a warm, authentic video that feels less like an ad and more like a genuine story, designed to build brand awareness and deepen audience connection.